The person behind
the purpose.

I’m Amran. An entrepreneur, brand strategist and the founder of Borshlife. I’m building a brand around a question that is personal to me: what does a richer life actually look like?

From building brands to building a life

I’ve been building businesses since 2012, with a background in media and design. My work has brought together creativity, branding and connecting people. Those interests are still at the heart of what I do.

Alongside building businesses, I’m also working on my own direction, habits and priorities. I care about growing Borshlife, staying active and making time for the people close to me. The challenge is giving those different parts of life the attention they deserve.

It started with a bowl of soup

The name Borshlife has an unexpected beginning: borsh, a traditional Ukrainian soup. Rich in flavour and enjoyed across generations, it brings to mind warmth, tradition and time shared around a table.

During a dinner, a joke earned me the nickname “Mr. Borsh.” What started as a lighthearted moment stuck. Over time, that nickname grew into something more personal: a way to express my idea of living well.

That is how Borshlife was born. To me, it means savouring moments, connecting with people and creating meaningful experiences. The name carries a little humour, but the idea behind it matters deeply to me.

From a nickname to a philosophy

I wanted Borshlife to stand for a life rich in health, wealth, love and happiness. A vision that brings together personal growth, timeless style and the experiences that make life meaningful.

To give that vision a practical foundation, I developed the P³ Method: Purpose, Presence and Progress. Three questions I keep returning to: What matters to me? Am I present for it? What am I doing about it?

What began as a shared moment at dinner now shapes the brand I’m building: helping people make conscious choices and create their own version of a richer life.

A philosophy I’m putting into practice

I’m developing Borshlife while continuing to work and build my own routines. This is part of my life, too. The method gives me a way to pause, look at the whole picture and choose where to focus next.

Through the P³ Scan, conversations and shared experiences, I want to help others do the same. My aim is to make reflection useful: to help you understand where you stand and take a step that fits your life.

That is what “live richer” means to me: building with purpose, being present for the life you have and making progress towards the life you want.

Questions about Borshlife or your P³ results? Send me a message on Instagram.